Get Certified. Get Seen. Get Eaters Through the Door.
By submitting your food challenge to the British Eating League, your venue can become part of the UK’s growing competitive eating scene.
Once approved, your challenge becomes a BEL Certified Challenge, earning official league points and exposure across our highly engaged food-loving audience.
What You Get as a Certified Venue
✔ Official BEL Certification for your food challenge
✔ Points awarded based on the size and difficulty of the challenge
✔ Promotion across multiple platforms, including:
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The George Pub & Grill
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Dad Loves Food
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Cattlemans Steakhouse
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British Eating League
✔ Visibility to competitive eaters, food influencers, and challenge hunters
✔ Increased footfall, content creation, and social media exposure
✔ Inclusion in the official British Eating League Tables
How Points Work
Food challenges are awarded league points based on the weight, portion size, and difficulty of the challenge.
The bigger the challenge, the more points available — making your venue a must-visit destination for competitive eaters.
Important Information for Venues
Food venues may submit up to 3 approved food challenges per season to the British Eating League.
A £100 seasonal certification fee applies per venue. This covers:
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Challenge review and approval
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Official BEL certification
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League points allocation based on challenge size and difficulty
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Promotion across BEL platforms and partner pages
Additional food challenges may be made available to add later in the season, subject to availability and approval and with an additional cost..
Ready to Get Started?
Submit your food challenge using the form below.
Our team will review the details and be in touch to certify and promote your challenge.
Turn your challenge into a talking point.
Turn eaters into customers.
Join the British Eating League.
Register Your Interest
